MUSIC EXECUTIVE · ENTREPRENEUR · CONSULTANT

BUILDING ARTIST CAREERS,

CULTURE PROJECTS AND

(MUSIC) BUSINESSES.


BUILDING ARTIST CAREERS,

CULTURE PROJECTS AND

(MUSIC) BUSINESSES.


BUILDING ARTIST CAREERS,

CULTURE PROJECTS AND

(MUSIC) BUSINESSES.


Selected experience / 2014—now

12+ years across music, entertainment and culture.

Experience spanning international marketing, artist relations, independent label operations, culture marketing, media, live projects and education.

SELECTED WORK

SELECTED WORK

SELECTED WORK

Daniel Viertbauer and Thorsteinn Einarsson working backstage
Daniel Viertbauer and Thorsteinn Einarsson working backstage
Daniel Viertbauer and Thorsteinn Einarsson working backstage

01 / ARTIST CAREERS

BUILDING CAREERS, NOT JUST CAMPAIGNS.

Through LABEL 4, I work across artist management, record label and publishing — connecting creative development with positioning, releases, partnerships and long-term career strategy.

ARTIST MANAGEMENT — RECORD LABEL — PUBLISHING — CAREER STRATEGY

01 / ARTIST CAREERS

BUILDING CAREERS, NOT JUST CAMPAIGNS.

Through LABEL 4, I work across artist management, record label and publishing — connecting creative development with positioning, releases, partnerships and long-term career strategy.

ARTIST MANAGEMENT — RECORD LABEL — PUBLISHING — CAREER STRATEGY

02 / CULTURE PROJECTS

CREATING CULTURE WITH BRANDS.

From international culture marketing to artist relations and live experiences, I develop projects that create a credible connection between brands, artists and audiences.

CULTURE MARKETING — ARTIST RELATIONS — PARTNERSHIPS — LIVE EXPERIENCES

02 / CULTURE PROJECTS

CREATING CULTURE WITH BRANDS.

From international culture marketing to artist relations and live experiences, I develop projects that create a credible connection between brands, artists and audiences.

CULTURE MARKETING — ARTIST RELATIONS — PARTNERSHIPS — LIVE EXPERIENCES

Red Bull Symphonic performance in front of a large audience

Photo: Matthias Heschl

Red Bull Symphonic performance in front of a large audience

Photo: Matthias Heschl

Portrait of Daniel Viertbauer backstage
Portrait of Daniel Viertbauer backstage
Portrait of Daniel Viertbauer backstage

03 / (MUSIC) BUSINESSES

BUILDING VENTURES IN MUSIC AND BEYOND.

I combine international industry experience with entrepreneurship and consulting — helping labels, agencies, brands and founders turn ideas into focused, sustainable businesses.

ENTREPRENEURSHIP — CONSULTING — STRATEGY — NEW VENTURES

03 / (MUSIC) BUSINESSES

BUILDING VENTURES IN MUSIC AND BEYOND.

I combine international industry experience with entrepreneurship and consulting — helping labels, agencies, brands and founders turn ideas into focused, sustainable businesses.

ENTREPRENEURSHIP — CONSULTING — STRATEGY — NEW VENTURES

EXPERIENCE BEHIND THE WORK

EXPERIENCE BEHIND THE WORK

EXPERIENCE BEHIND THE WORK

PROJECTS · CONSULTING · SPEAKING · EDUCATION

LET’S TALK.

LET’S TALK.

LET’S TALK.

Projects, releases, marketing campaigns, start-ups—or simply an idea worth discussing.

DANIEL VIERTBAUER, MA
Music Executive · Entrepreneur · Consultant

© 2026 DANIEL VIERTBAUER

ALL RIGHTS RESERVED.